Unify your marketing
Find more customers, build profitable relationships, and make strategic decisions with unbiased data—all from one place.
Shop App
Tap into millions of mobile shoppers
Enable the Shop channel, a mobile-first shopping experience that drives discovery, improves conversion, and keeps customers engaged.
Shop campaigns
Risk-free ad campaigns
Target shoppers across Meta, Google, and Shop. Set your customer acquisition cost and ROAS, and let Shop do the rest. Only pay when a customer converts.
Shopify audiences
Find more customers on the top ad platforms
Get your ads in front of the most interested buyers, with custom audience lists generated by commerce insights exclusive to Shopify. Drive up to 2x more retargeting conversions and reduce customer acquisition costs by up to 50%.
Shopify collabs
Drive sales with influencers
Find and manage influential creators on Shopify Collabs. They can spread the word about your products to their fans and followers on platforms like Instagram, YouTube, and TikTok.
Shopify collective
Sell through retailers
Grow sales by selling your products through quality Shopify stores. In just a few clicks reach new customers and push up profits. They sell, you ship.
Automate your marketing
Turn browsers into customers
Marketing automation tools built directly into Shopify
Capture leads via forms, then send branded emails that convert. Reach the right customers at the right time with automations, then refine your marketing efforts further with audience segmentation. Lastly, manage all customer interactions and convert more sales with Shopify Inbox.
ENHANCE WITH ANALYTICS
Optimize with data you can trust
Maintain an unbiased view of your data, all from one place, with deep integrations between Shopify and key channels like Google, TikTok, and Pinterest.
Reports, Attribution, ROAS
See where orders are coming from and how much you’re spending to get them.
A unified view of customers
Get a trusted view of customer behavior across your online store, email, messaging, and ad platforms.
Take action
Optimize your ad spend, improve targeting, and personalize customer experiences.
Built in privacy and consent
Ensure compliance, protect privacy, and honor customers’ consent by default.
Build your knowledge
Master your marketing skills
New
Learn marketing fundamentals
Optimize your use of Shopify’s marketing products to expand your customer base, increase sales, and grow your business.
Learn more on the blog
Rank higher in search results
Read step-by-step guidance on how SEO works and get your shop more easily found on Google and other search engines.
Make better business decisions using data
Read up on proven strategies to use customer data to inform your marketing and increase sales.
Use email to drive sales
Four email marketing strategies to deliver the best email marketing campaigns.
Increase sales productivity by 25%
Explore engagement data from leading advertising platforms and tools to maximize your ROI and support your business decisions.
More solutions
Every tool to power your business
Sell everywhere
Sell wherever your customers are—online, in person, and everywhere else.
Fulfill orders faster and for less
From deep discounts on shipping to centralized order management—it’s all included in your Shopify plan.
More commerce apps
The Shopify App Store features 8,000 apps, vetted and tested to help you sell smarter and faster.
Find customers
Get your business in front of millions of customers
Social media
Sell on social channels
Reach more customers by sharing your products directly from Shopify to platforms like Facebook, Instagram, TikTok, Pinterest, Snapchat, and more.
Shopify marketplace connect
Sell on marketplaces
List your products on the world’s leading online marketplaces—like Amazon, Walmart, Target+, and eBay—from one central location, with automatic inventory syncing.