Shop app
Reach and retain more customers
Connect with 100M+ engaged shoppers and instantly grow your brand presence
Don’t have a Shopify store?
Over 100,000,000 shoppers are waiting
Increase customer lifetime value with the Shop channel
- Enable features for a better cart-to-home experience
- Customize your store and inventory on the Shop app
- Create marketing automations and track your performance
- Engage directly with your customers
Stay connected with the Shop ecosystem
Shop supports your customers and your growth at every point of the shopping journey.
01— Acquisition
Find your best customers, easily
Shop helps you connect with a growing network of highly-engaged, verified Shop users to drive growth and create more opportunities for conversion.
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Create more checkout-ready shopping sessions by identifying buyers early in the funnel with Shop lead capture and sign-in. Learn more
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Shop Cash offers make it easier to convert new customers with a pay-per-acquisition strategy. Grow your brand by targeting relevant buyers with exclusive offers in the Shop app. It’s risk-free and no new assets are required. Learn more
02— Shop Pay
Convert in more places, more efficiently
Give shoppers the flexibility to buy everywhere. Online, on social, or in store, Shop Pay offers the highest converting mobile checkout on the planet.
Learn more about Shop Pay
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Shop Installments provide customers with more flexibility at checkout, online and in-store. Let them pay with interest-free payments, or monthly installments up to 24 months. Maximize your customers’ budgets and increase your average order value up to 50%. Learn more
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Shop Promise helps customers check out confidently by automatically displaying Shopify-predicted delivery dates and guarantees across your product pages and checkout. Add the Shop Promise badge to your store and increase conversions by up to 25%. Learn more
03— Native mobile channel
Build trust, seamlessly
Provide pinpoint tracking updates for your customers in Shop. Build confidence, trust and engage on a surface where shoppers will keep exploring, and supporting your store.
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Give customers the answers they want in real time and on-demand. Shop sends ~4 push notifications per order and lets customers view their deliveries on a live map.
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Build your brand on a native mobile channel, boost engagement and drive sales by personalizing your Shop Store to match your brand identity. Manage product reviews to build trust and create brand advocates.
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Add partner-built shopping experiences to your Shop store to showcase your brand and engage with buyers in the moment. Learn more
04— Shoppable moments
Drive repeat sales, sooner
Greet your customers with shoppable moments, then keep the conversation going with personalized recommendations, messages, and notifications.
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When shoppers follow your store, they stay in-the-know on new arrivals, deals, back-in-stock, and store updates.
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Shop recommends your products throughout the app experience. Whether someone is chatting to an AI-assistant, searching, shopping, purchasing, or anything in between, your products can be featured to relevant customers.
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Make the most of the 30-day period when customers are more likely to repurchase. Automatically share an offer on your customers’ next purchase—the moment their current order ships.
05— Discovery
Get discovered, effortlessly
Tap into Shop's network of 100M+ highly engaged shoppers. Through personalized recommendations and search, your store can shine on Shop no matter the size.
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Grow your audience with discovery mechanisms that introduce and connect your brand to interested shoppers such as AI. Through an AI-powered shopping assistant, cohesive search, filtering, and product recommendations, shoppers will find exactly what they’re looking for with ease.
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Grow your brand presence on the app and give buyers more opportunities to engage with your products and mission. Turn your shoppers into loyal customers by offering additional context, integrating branded shopping experiences, showcasing reviews, and more.
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Be featured on Shop’s curated collections and get discovered by community-focused shoppers who share your values.
Create your integrated mobile shopping experience
Shop resources
**Rates from 0-36% APR. For example, a shopper’s $800 purchase might cost $72.21/mo over 12 months at 15% APR. Payment options through Shop Pay Installments are subject to eligibility and are provided by Affirm’s lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. More options may be available upon approval. State notices to consumers: affirm.com/licenses.