Over 100 product updates to help businesses and developers build for the long-term
From fast and frictionless storefronts to a more streamlined checkout, we’re making it easier to seize every sale and convert customers.
No matter where your customers are shopping, our newly expanded global infrastructure ensures they get an incredibly fast experience by efficiently routing traffic and rendering sites as close to their locations as possible.
With 270 points of presence around the world and additional locations being continually deployed, businesses are seeing their sites respond twice as fast.
The checkout you know and trust is getting a major overhaul. This year, we’re rolling out an all-new, one-page checkout. Inspired by Shop Pay’s proven conversion, it’s faster, higher-converting, and exactly what your customers expect.
Easily edit the look of your checkout with the new checkout editor, which seamlessly integrates with Shop Pay for a consistent brand and buyer experience. Exclusive to Shopify Plus.
Customize your checkout to include things like additional fields, product offers, and loyalty programs by installing apps built for checkout.
Create rules that implement custom, dynamic restrictions for whether a product can be purchased, and in what quantities, with validations built on Shopify Functions.
Communicate reliable, fast delivery by installing the Shop channel and adding the Shop Promise badge and delivery dates to your store.
Identify and sign in high-intent Shop users before they reach checkout with their Shop credentials, including saved passkeys. Let customers speed safely through a one-click checkout using Shop Pay, lowering bounce rates and increasing conversion.
We optimize your images for the highest quality and lowest file size to improve your store’s speed and increase conversion rates. Now you can choose the focal point on images, so your products show up front and center.
Easily add custom CSS to your online store theme without editing any theme files. Preview CSS changes directly in the editor.
Now developers can help you better understand, access, and edit global color schemes for online stores with easy-to-add color settings for themes.
Create reusable, custom content like a shoppable gallery, product highlights, cart upsells, and more with metaobjects. Draft, edit, translate, and reference your metaobjects directly within the online store editor, or use the Storefront API to seamlessly pull content into your custom storefront.
Now you can build dynamic collections with metafields. Further customize your metafields across commerce objects with updates that support rich text, money, and collection reference data.
Extend filters to product tags and large collections, recommend products that are frequently bought together, and optimize how customers navigate your store with enhanced analytics. Now using metafields, you can add manual recommendations and product boosts at scale.
If you use Sanity, now you can connect your content directly to your Shopify Online Store for easier development and better store performance.
Coming soon, you can set up bundles with the new Shopify Bundles app or any of the upcoming bundles apps built on Shopify Functions in the Shopify App Store.
Now you can offer customers more discount types and the ability to combine multiple discounts on a single order. Choose from our four ready-to-use discounts or access additional types, like a free gift with purchase, using a discount app that integrates seamlessly with your admin. You can also build a custom app with Shopify Functions.
Offer unique discounts across channels like Google, Facebook, and Instagram to strengthen customer relationships and sell more.
Now developers can make temporary changes to subscription contracts without overwriting source data, reduce API calls when creating, billing, or updating contracts, and support local delivery and in-store pickup for subscription orders.
Pre-orders and try-before-you-buy now support PayPal, so you can reach more customers around the world.
Now businesses in France can accept credit cards and other popular payment methods using Shopify Payments.
Sell in person, on social, or online with deeply integrated sales channels. Be everywhere your customers are, and easily manage it from one central platform.
In-person sellers can stay on top of business with our latest mobile point of sale (POS) device. There’s no separate tablet or card reader needed with POS Go, so you can stay connected to your business at a fraction of the cost of other setups. Only available in the United States.
New inventory statuses like on hand and unavailable give you an actionable view of your total available inventory in your POS. Make better in-store decisions with insight into inventory that’s temporarily set aside for draft orders.
Customize your smart grid and save common line fees like rush orders for faster checkouts. Give customers tipping and receipt options with the improved Customer View app.
Assign and edit gift cards through a customer’s profile, issue a physical or a digital gift card from POS.
Access Shopify POS in any of our 15 markets, now including Singapore and Finland.
Retailers of all sizes can access detailed information on operational tasks with improved sales attribution and granular staff permissions.
Sell in person, at scale, and in more locations than ever with centralized support for more than 1,000 retail locations from a single store.
Selling internationally has never been more within reach. With updates to Shopify’s international sales tools and the introduction of our full stack solution Managed Markets, it’s more possible than ever to rapidly expand to new markets from a single store.
Engage more customers with regional, seasonal, and cultural relevance by localizing your store content across markets.
Control which products you publish in each market. Easily align with licensing agreements, regional regulations, and buyer expectations in different markets.
Configure order routing rules to match your business needs, including routing based on the customer’s proximity and inventory availability.
Grow your business globally with Managed Markets, a complete solution that offers end-to-end liability management, cost-effective cross-border shipping and fulfillment, and localization tools.
Get discounted rates on the Managed Markets carrier account and recommendations for new customer rates. Let us manage your international fulfillment or work with our certified logistics partners to fulfill and deliver orders.
Collect duties up front to get rid of surprise fees at delivery with Delivery Duty Paid labels and customs documentation that are easy to manage from your admin.
While Shopify’s standard features let you manually localize your store, Managed Markets automates localization. Geolocation and domain redirect automatically ensure customers shop in their local experience, using the local currency and preferred payment methods.
Since launching 6 months ago, we’ve already improved B2B on Shopify with dozens of enhancements. We’re harnessing what we know from running the world’s leading direct-to-consumer (DTC) commerce solution to continually make business-to-business (B2B) selling better.
Create quantity rules for products and variants, including minimums and maximums, case-packs, and increments.
Offer your business customers curated product selections and catalogs to customize their buying experience.
Input company, location, and contact information into payment and delivery functions to customize your checkout. Meet the needs of both your B2B and DTC customers with logic that works for your B2B workflows, using Shopify Functions.
Track unique information about your customers and streamline back office tasks by adding custom data fields to companies and company locations.
Build brand loyalty and awareness by keeping branding and design consistent across your entire B2B checkout experience.
Delight your logged-in customers with a personalized store theme and email templates that include company information.
Encourage reordering and increase sales by making it easy for customers to reorder their favorite products.
Send customers a customizable welcome email with access and order instructions directly from your admin.
Streamline the order process for you and your business customers.
Streamline your payment processes and increase on-time payments by letting customers securely store credit cards at checkout or within customer accounts.
Create standard payment reminders, or set up a custom workflow using Shopify Flow, to email customers as payments become due or overdue.
Create draft orders on behalf of your customers, then easily collect payment by sending invoices directly from the admin.
Let customers know that payment is due after you’ve fulfilled their order, either by default or for one-off orders.
Use our suite of B2B APIs to create the custom solutions your wholesale business needs like collecting order notes, packaging and delivery instructions at checkout, or even building B2B loyalty programs. Or customize your experience with B2B-compatible apps.
In this competitive landscape, it’s important to create strong customer relationships. Make your marketing budget go further with the right tools to target, reach, and re-engage high-value customers.
Build authentic relationships using our creator platform to drive sales. Recruit creators using a branded application page or search for the right fit for your community in our creator database. Manage relationships, send gifts, and track affiliate offers—all in one place.
Grow your business sustainably with a pay-per-sale acquisition program that lets you boost the Shop Cash customers earn on Shop Pay purchases. Exclusive to Shopify Plus.
Shopify Audiences helps you find high-intent buyers and increases the likelihood of conversions. Now you can automatically create, export, and refresh store-specific audiences to use across the Google Ad network and Pinterest in addition to the Facebook channel.
Maximize your reach and drive sales across Google channels like search, YouTube, and the web by running Performance Max campaigns.
Easily build, buy, and measure TV streaming advertising campaigns directly on the Roku streaming platform.
Collect information from high-intent shoppers with customizable capture forms, including forms that let buyers sign in with Shop. Then market to your list with discounts, automations, and more.
Offer customers an easier and more secure way to access authenticated shopping experiences. Passkeys are integrated with customers’ Shop accounts and work across the Shop app, Shop Pay, and checkout.
Set up marketing automations to email customers who abandon a cart or checkout, or who browse products without buying. Easily add these new automations to your existing workflows in Shopify Email.
Add a custom Liquid section to any Shopify Email template to create custom fonts, images, buttons, and more.
Encourage more sales from your customers’ inbox by including a Shop Pay checkout button in any email campaign.
Use chat across Shop and Instagram to share products and close sales with customers. In addition, you can now view live shopping activity in real time from your online store, so you can turn more conversations into sales.
Discover powerful insights about your customers by creating segments based on who received or opened an email, purchased a specific product, and more. Then reach out with personalized campaigns to drive sales.
Combine duplicate customer profiles to ensure you have the most accurate view of your buyers without losing important historical data.
Give your customers the power to review orders and manage returns with a customer account that doesn’t make them memorize another password. Customers will soon be able to use passkeys to sign in with their Shop credentials.
Distribute your own unique NFTs, then create exclusive perks and experiences that recognize and reward your loyal token holders.
Power your marketing and analytics with secure and accurate customer behavior data that respects their privacy, and manage it all from your admin.
Make your marketing dollars go further with insights from new marketing KPIs, channel performance reports, and attribution data that’s automatically collected from UTMs and other signals—now all available in Shopify.
Improve your return on ad spend with a wider range of high-quality customer data shared between Shopify and partners like Pinterest and Meta.
No matter what fulfillment looks like for your business, we’ve got the simple and affordable logistics solutions you need.
Drive sales by up to 25% with faster delivery and pre-approved access to Shop Promise. Build trust by automatically presenting reliable delivery dates on your storefront, powered by our intelligent software and physical network.
Move a single pallet or an entire container through ports and within our network of fulfillment centers, powered by Flexport and our nationwide freight services.
Be ready for spikes in customer demand and sales, and maintain fast delivery through our network that perfectly positions products closest to buyers. Ramp up or down and shift business between DTC and B2B.
Choose from services like freight, fulfillment, storage, prep, and returns. Pay for what you use and change your usage as your business evolves.
Streamline returns with three-day processing, product repackaging, and photos for damaged items. Now you can offer instant exchanges and credits through our Loop Returns integration.
Whether you’re managing your own locations or partially outsourcing fulfillment, now you can reduce shipping costs and ship faster by routing orders to the most optimal location. Prioritize certain locations over others or those within the customer’s country to avoid duties and customs fees.
In addition to available, incoming, and committed inventory states, now get a real-time, accurate view of on hand and unavailable quantities across your locations within Shopify to minimize lost sales, misplaced stock, and over-ordering.
Access the new Inventory States API to sync your on hand and unavailable quantities within Shopify and across external platforms and locations.
Speed up your fulfillment process with enhanced bulk actions and Shopify Flow’s fulfillment automations. Now you can eliminate repetitive tasks when preparing your orders for shipment and prioritize fulfillment by delivery destination.
Let customers request and manage returns—and in the future, exchanges—directly from your online store using their customer account. Improve the customer experience and build loyalty with easier returns.
Developers can provide businesses better data continuity across systems and returns apps, giving them greater visibility and control over their returns.
Protect your shipments from damage, loss, and even porch pirates. Shipping insurance of up to $200 is now included with each eligible label—at no cost to you.
Save on shipping with exclusive rate discounts for USPS, Canada Post, DPD, and DHL Express.
Businesses using Canada Post can now access improved rates with Shopify Shipping or choose to offer their own rates at checkout. Businesses who want even more options can now work directly with UPS Canada.
Now Italian and Spanish businesses can easily ship domestic orders with Poste Italiane in Italy and with Correos in Spain.
Managing your business can be challenging and time-consuming, but Shopify makes it easy with powerful management tools that help you do more with less.
Introducing 10 new granular permissions, including view-only permissions, so store owners have better control over staff access to products and can delegate more confidently. Additionally on Shopify Plus, businesses can now duplicate an existing role and assign it from their organization admin.
The audit events webhook lets you easily access Admin API activity logs on your store, send them to GCP or AWS, and then route the data to your provider of choice without having to contact Shopify IT for a manual pull. Exclusive to Shopify Plus.
Now you can use the bulk editor to create, edit, and delete values of metafields with definitions on products.
Schedule an automation of nearly any task or process for a specific time of day, week, or month to do more with the apps you’re already using, and fetch data to simplify reporting—all without touching a single line of code.
With a new branded OpenAI action, now you can use Shopify Flow to send text prompts and configuration parameters to GPT, and get back AI-generated text. Streamline messaging and content in your workflows.
Access your store(s) through a single point of entry via admin.shopify.com, and navigate the admin faster with reduced page load times.
Never miss critical business notifications with the new alerts feed located directly in the admin. Only staff with the required permissions to perform the tasks will receive relevant alerts. So those who need to know are notified about important updates, and others can continue working as usual.
We’ve improved the quality of the index page experience in the admin by reducing layers and consolidating the interface, creating a consistent system that works across all index pages.
Make better business decisions by exploring and analyzing your data, visualizing your growth, and creating custom reports—all powered by our intelligent query language that understands commerce. Write your data story with ShopifyQL Notebooks. Exclusive to Shopify Plus.
Discover your most loyal customers with the new cohort analysis, which helps you identify key drivers for improving customer retention over time. Find the answers you’re looking for faster with the new reports index, and use comparisons to analyze performance over previous time periods.
Sales tax in the United States is complicated. Shopify Tax handles the complexity for you.
Now you can manage your business finances easily and securely while on the go with the Shopify Balance app. Then close your books even faster with accounting integrations like Freshbooks, Bench, Sage, and more.
Eligible Australians can now access funding without waiting in line at a bank, giving up equity, or doing tedious paperwork.
Set up, grow, and run a world-class commerce business from your phone.
It’s easier than ever to choose the right apps to extend your store and confidently achieve your business goals.
Built by developers for businesses of all sizes, the Shopify platform is always evolving. Our latest releases help speed up your build and give you more ways to customize commerce.
Build performant, dynamic, and unique storefronts faster with Hydrogen and Remix.
Get optimized performance and deploy Hydrogen-based storefronts globally with one click—for no extra cost—on our built-in hosting platform. Available to all plans except Starter.
Bring some of the best parts of Hydrogen to more React frameworks like Next.js and Gatsby. The Hydrogen React library includes components like cart and Shop Pay and, for the first time to custom storefronts, Shopify Analytics.
Now the Storefront API is rendered globally to the edge, enabling fast load speeds on every device. It also supports private authentication for building server-side applications without limits.
Quickly spin up a proof-of-concept storefront without having to set up a shop or run any server-side code. Use our simple API to query sample products, variants, carts, and more to instantly experience headless commerce on Shopify.
Built on the same infrastructure as our storefronts, Shopify Cart is deployed globally to the edge for faster response times.
Build and integrate your experiences directly into the Shop app with our React Native SDK. Get started with just one command, and use pre-built components like search, product pages, and cart to make an incredible mobile shopping experience.
With Shopify Functions and checkout UI extensions, you can customize Shopify’s backend to alter the look, feel, and behavior of your checkout experience. Build the product bundles, order routing logic, checkout and cart validation rules, or delivery and payment options you need.
Functions can now be written in JavaScript in addition to any other language that can compile to WebAssembly.
Checkout UI extensions now support authenticated network calls, direct querying of the Storefront API, and applying discount codes and gift cards using new APIs.
Create apps that let Shopify Plus businesses add product offers, custom fields, loyalty programs, and more to their checkout. Businesses can configure this custom content directly in the drag-and-drop checkout editor.
Build apps that extend the functionality of the order status page. Add referral codes, product reviews, and more after a purchase. Extensions are upgrade-safe and can be configured by businesses without touching a line of code.
Powered by metafields, use metaobjects to create custom content like product highlights and extend your back office data with custom objects like product materials. When building apps, control who can access your metafields and metaobjects through a reserved namespace.
Use robust APIs and UI components to develop your next token-powered experience. Build apps that target specific audiences, drive engagement with exclusive perks, fuel customer loyalty, and foster brand collabs.
As businesses grow, they need to scale their tech stack. We’re providing unthrottled API calls for our newly launched Commerce Components by Shopify and increasing standard Admin API rate limits by 10x for Shopify Plus.
Shopify CLI 3 can now integrate into your CI/CD pipeline to perform actions like pushing, pulling, and publishing a theme. When writing Liquid code, the updated CLI suggests context-aware autocompletion and in-line documentation. Also, when building apps, you have flexibility to bring your own tunnel.
Easily trigger delivery of a sample payload for any Admin API webhook event topic with a single CLI command. Experiment with webhooks, test your endpoints, and verify that your app uses the payload as expected.
Protect personal customer data with default redacting in APIs and the ability to apply for necessary access throughout the life of your app.
Now you can populate your store with test data in a single click, so you can start developing your app or theme faster. This data includes the most common commerce resources and configurations to make testing and debugging easier.
The Shopify platform is built on a collection of underlying components that power millions of businesses around the world. Now we’re making those components available to the world’s largest retailers.
Commerce Components by Shopify gives you the choice to build and integrate your commerce stack, your way. Choose from modular components, integrate them with your existing services, and create commerce experiences that convert.
Build faster on the most widely scaled commerce infrastructure, and get an edge-deployed cart that seamlessly integrates with your existing sites.
Choose from more than 30 components, including the world’s best-converting checkout, and use flexible APIs with no rate limits to create unparalleled customer experiences.
We’re invested in your success with dedicated account teams, 24/7/365 technical support, and the largest ecosystem in commerce.
